Vanilla Moon is committed to making an impact through socially conscious entrepreneurship. Our focus areas are:
- Empathy Empathy is the bedrock of our impact initiative. We support The Angels Network, a group that inspires people to “pay it forward”. It is based on the idea that everybody has something of value that they can contribute. This creative resource rearing inspires us to donate hundreds of pairs of shoes annually, doing what we can to pay it forward.
- Empowerment and Equality As a women’s brand, we are particularly conscious of women who need and deserve a voice. Through the South Asian Women Foundation - India (SAWF-IN), we support a Dalit women’s leadership programme in Chitrakoot, Uttar Pradesh. This programme, led by Diya Welfare Trust, works at a grass root level to strengthen Dalit women’s leadership. By intervening in cases related to violence and providing other support to access justice, Diya is working towards creating strong feminist leadership at the village level.
- Environment We try to keep our environmental impact to a minimum. Through Texool, we have made shoe bags that are upcycled from discarded hotel linen. Our paper and canvas shopping bags are designed for reuse and are recyclable. We are mindful of how we segregate waste and have adopted rain water harvesting facilities at our factories. We have a collaboration with Chintan, a leading environmental justice organization which keeps us moving in the right direction.
- Education We are focused on the legacy that we as a society will create. It is to this end that Vanilla Moon is supporting the Teach for India Fellowship. Teach for India provides quality education for India’s disadvantaged children. The Fellows are among our country’s brightest college graduates and working professionals, who commit two years to teaching in low-income, under-resourced schools and we are proud to be a part of this initiative.